REVIEWS OF "JAPAN: DOING BUSINESS IN A UNIQUE CULTURE"

Jim Breen's Japanese Page, January 2005 "Kevin Bucknall's Japan: Doing Business in a Unique Culture is an excellent resource for people doing business in Japan." Monash University, Australia [Reference: http://www.csse.monash.edu.au/~jwb/japanese.html#links_books] "5 Stars - Very informative and well written, April 2005 Reviewer:  Johnny Zeven (Belgium) From the experience I have as a marketing manager of a small European high-tech company in dealing with Japanese counterparts (often very large companies!), to me it is clear the author has a real and deep understanding of his subject and I would recommend anyone entering in business relationships with Japan to read this book carefully BEFORE going there. In general books like these are rather boring to read. This one most certainly is not, which greatly adds to its value."